About Travel Conscious

I’m Liina, the founder and content creator at Travel Conscious.

I've had the privilege of living in 7 countries across 5 continents and travelling to over 50 countries. I love sharing my travel insights and the cultural lessons I learn along the way. But I believe it’s even more important to discuss our impact as tourists, so this is what I intend to do with Travel Conscious — share itineraries and tips along with cultural etiquette and sustainable experiences.

My goal is to make travel sustainable and positive for the environment, local communities, wildlife, and you. We won’t always be able to achieve everything on the sustainability scale, and that's ok, but every bit of effort truly does count.

On a professional level, I’ve worked as a content strategist across various industries, including the travel and sustainability field. I write only about countries I have personally visited, and all the content is based on research, experience, and conversations with locals. Although I do sometimes use photos from stock photo websites, if my own photos are not up to par (I'm working on my photography skills).

My values:

Transparency about my travel experiences.

Respect and empathy for the environment, culture, traditions, and people.

Humility and growth and constantly learning and improving.

Travel Conscious' Mission

From cultural enrichment, green experiences, eco lifestyle to sustainable tips, my aim is to build Travel Conscious to become the ultimate resource for sustainable travel.

I focus on all three aspects of sustainability:

  • Environment (protecting nature and wildlife, reducing waste, finding eco-friendly activities) 

  • Economy (contributing to the local economy and businesses)

  • Social (preserving the traditions and customs of the host country, social rights)

You might be thinking: how can my conscious travel efforts have an impact — after all, I am just one person. 

But you’re not the only individual doing these trips, or engaging in that activity, or staying at a non-sustainable resort. 

If we all make a sustainable choice during our trips, no matter how small, then together we can help combat climate change, protect wildlife, empower local communities, and still have an amazing trip. 

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