I’m Liina, the founder and content creator at Travel Conscious.

I've had the privilege of living in 7 countries across 5 continents and travelling to over 50 countries. I love sharing my travel insights and the cultural lessons I learn along the way. But I believe it’s even more important to discuss our impact as tourists, so this is what you can expect: itineraries and insider tips, cultural etiquette, and sustainable experiences.

Professionally, I’ve worked as a content strategist across various industries, including the travel and sustainability field. All the content here is my own, based on personal experience and conversations with locals. I do sometimes use photos from stock photo websites, if my own photos are not up to par (I'm still working on my photography skills).

My values:

Transparency about my travel experiences.

Respect and empathy for the environment, animals, culture, traditions, and people.

Humility and growth and constantly learning and improving.

My goal is to make travel sustainable and positive for the environment, local communities, wildlife, and you, in small easy ways. We won’t always be able to achieve everything on the sustainability scale, and that's ok, but every bit of effort truly does count.

I focus on all three aspects of sustainability:

• Environment (protecting nature and wildlife, reducing waste, finding eco-friendly activities) 

• Economy (contributing to the local economy and businesses)

• Social (preserving the traditions and customs of the host country, social rights)

You might be thinking: "how can my conscious travel efforts have an impact — after all, I am just one person". 

But you’re not the only individual doing these trips, or engaging in that activity. And where and how we spend our tourist money matters. 

If we all make a sustainable choice during our trips, no matter how small, then together we can make a difference, protect wildlife, empower local communities, and still have an amazing trip.